UK smartphone owners are now confident enough to spend over £10 through their mobile phone, according to research from performance marketing company Intela. This year’s ‘Intela Mobile Consumer Report’, which polled 1,000 smartphone owners in the UK and another 1,000 in the US, also discovered that over half (56 per cent) of smartphone owners in the US were happy to spend over $10 on their phones. The report cites the ‘iTunes effect’ as having grown the confidence of consumers in making regular micropayments through… Click here to read this article in full
